Principal Product Specialist

Headquarters: US-Remote At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:As a Principal Product Specialist within the Center of Excellence at Instructure, you will play a vital role in supporting our account and customer-facing teams throughout the entire customer lifecycle for your assigned category. You will act as a resource for sales, product, and customer success, ensuring a seamless experience for our clients. This role requires an in-depth understanding of our products and the product category you'll be representing. Your responsibilities will involve leveraging insights from various sources including product, marketing, product marketing, and customer needs to bolster sales strategies and optimize customer activation.\nWhat you will do:Go-to-Market Support: You will be a point of contact for sales and customer success teams for your assigned product category.Customer Engagement: Support the building and maintaining of strong relationships with customers, serving as a point of contact for the CX organization, supporting their needs, inquiries, and providing expert guidance on the solutions offered by Instructure.Sales Support: Collaborate closely with the sales team, providing product knowledge, sales materials, and strategic insights to help drive the sales process and meet revenue targets both at the market level and at times regional and account levelsProduct Expertise: Develop a deep understanding of the products and services within your assigned category, keeping up-to-date with the latest updates, features, and industry trends.Solution Development: Work alongside the produc